Legendary Magazine INC. NOW IN RUSSIA
On November 23 the Russian version of the Inc. magazine has been launched. (incrussia.ru)
The coming of Inc. in Russia has become possible due to Russian businessman Vladimir Palikhata.
"There is nothing shameful to learn to do business at those who are able to do it well throughout centuries. For this reason I brought the famous American business magazine Inc. into Russia., considering it as the most high-quality tool for the help to startups, small and medium business.
As crisis is the best time to begin business. The market in Russia changes structurally today: there are more and more individual entrepreneurs, qualified personnel who work for themselves.
For Russia now a private entrepreneurship – is one of the most important directions of development of economy. It is at the same time a fashionable trend and method of survival.
You have an idea, you know and can implement and sell it – and you have been accomplished as businessman. But from the idea to its implementation is the whole road consisting of separate steps. And if you have questions, then Inc.Russia will be able to give you answers on them".
Inc. – it is the magazine -icon of the American entrepreneurs. Monthly paper version of the magazine is read approx. by 1,5 million people, and the site is visited by more than 20 million a month.
Inc. was created the publisher of yacht magazines Bernard Goldkhirsh thought up. Having faced with problems of growth, he found out with surprise how seldom the existing business media write about management of small and medium business . Bernard decided to make the magazine for which it will become a major topic. He sold his sea editions and began to release Inc. It happened in 1979.
Inc. – the first magazine which in 1981 placed on its cover a photo of Steve Jobs and wrote that this person will change business forever.
Since 1982 a rating of the most high-growth companies of the USA is released in the magazine. Originally it included 500 companies. However to the 25 anniversary of the project it was decided to expand a number of participants by 10 times. In 2015 the similar rating appeared also for the European companies.
Inc.Russia – will keep the main concept of the American edition - it is not just a resource, and the chief assistant to entrepreneurs in their daily business life.
What Inc.Russia consists of. At the heart of the magazine there are two big blocks:
1. "Magazine" it is stories of persistent work,success and failures, and also columns of experts – including the American Inc.
2. "Instructions". The collection of step-by-step instructions how to create and develop own business. At last, written in clear Russian (but with a legal fact checking). In a year we will create not less than 200 instructions
– it will be the most complete encyclopedia how to do business in Russia.
Alexander Fedorchuk, having job experience not only in media, but also in production business became the editor-in-chief of Inc.Russia:
"We decided to make media which looks at everything only from a position of small and medium business. Inc.Russia writes story about entrepreneurs and collects news which anyway can influence their work. We look for the ideas for business. We tell how to open the business. We explain what to do with problems which will arise when you open your own business. In this sense, we are not only interested in the stories of success, but in mistakes of entrepreneurs and experience of their decision Success – it is unique in general. And mistakes are often the same.
We are for that entrepreneurs in our country became more.
And we are sure that Inc.Russia will support it".
Plans for the future. In the next year the main emphasis will be made on intensive development of the project. In addition to the website in plans to launch Inc Club.,
and also to begin to hold different events – conferences, master classes, round tables.
So why Inc. is necessary in Russia? Everything is simple. In Russia there are about 5 million individual entrepreneurs and representatives of small business. And still approximately same amount of people dream to open the business. These people have many questions. And at Inc. has answers to them.